Wednesday, June 11, 2014

A Closer Look at the New Google "My Business" Insights for Pages

Brand pages on Google Plus just got better! Today Google announced that page owners now have access to some basic stats that can help them learn more about their audience and view trends in their follower count and the +1s, comments and reshares of their posts. New businesses getting started with Google and current users of Places for Business will have access to the new Google+ Dashboard. 

Below are a closer look at the new Insights (analytics) for my client's brand page, +Naturally Colored, after clicking the new "My Business" tab. Insights were previously only available for local pages.
New Dashboard for Google Plus Brand Pages

New wording under the Share section indicates that "Posts you share here will appear on Google+ and" According to the information on the "Learn More" page, posts "will appear on the Google+ stream for your page and may also display across Google on Maps, Search, and more." While this information is not new, the placement under the Share section will likely make more users more aware that Google Plus is Google.

Tuesday, April 8, 2014

Best Tools to Find Fans for Your Google + Brand Page

Building a following for a brand page on Google + is not easy - and building a following that is targeted, interested and engaged in your brand, product or service may seem next to impossible; however, there are tools that can help you identify and follow potential fans in your niche.

I manage several brand pages and have observed many others; I am convinced that there is a "tipping point" that you need to achieve before your page will begin growing organically. I also believe that this "tipping point" cannot be achieved (or at least would be much more difficult to achieve) by following people at random or simply by being included in shared circles. While your follower counts may increase, long term success depends upon increased engagement so that your posts will extend beyond your followers via plus ones and reshares to help attract new followers. Until that happens, you need to actively identify and follow potential fans, as well as unfollow those that are not actively engaging with your brand. The goal is to build a targeted fan base which will help your brand reach a larger audience by engaging with your content (plussing, resharing, etc.).

Getting Started - Benchmark/Track Progress & Manage Circles w/ Tools for Google +
If you plan to use your Google + data for reports and/or analysis, it is important to note that some tools will only begin to track your data from the date you set them up. I recommend setting them up now so you will have the data available when you need it.
In addition to the tools above, you can use Google+ Search, Hashtags and Ripples to find people and pages to follow.

Monday, March 31, 2014

PostPlanner's New 'Super Feature' is 'Guaranteed Facebook Engagement' says @IanCleary

+Christine DeGraff from the +HOA Street Team sat down with +Ian Cleary, founder and CEO of RazorSocial, to interview him the day before his presentation at Social Media Marketing World 2014. has been named one of the Top 10 Social Media Blogs by Social Media Examiner in both 2013 and 2014.

Sunday, January 26, 2014

#TNTBootcamp - Series Kickoff Review

Last week +Ronnie Bincer and I launched a new series Influence Marketing Tools N' Techniques aka #TNTBootcamp, which airs on the 1st & 3rd Mondays each month at 11:30am PST / 2:30pm EST in a live hangout on air on Google Plus. #TNTBootcamp will help you learn to identify and engage with key influencers in your industry and to understand how to "get on the radar" and become influential yourself. Here's a recap of our first show.
Audience member, +Robyn Adams, shares her thoughts on the show:

Sunday, January 19, 2014

Measuring Influence: Don't take common sense out of the equation

I believe we are on the verge of a very interesting phenomenon where we will begin to see savvy Internet marketers using tactics that allow them to quickly surpass established social influencers and thought leaders in terms of both follower count and engagement levels. This is happening during a time when both influencers and brands still see follower counts and engagement levels as a primary measure of influence (see chart below).

Measuring Influence: Follower Count Still Matters

Like it or not, Facebook likes and Twitter follower count have been and continue to be a measure of influence, even among influencers. TechnoratiMedia's 2013 Digital Influence Report found that when it comes to how influencers measure success, both for themselves and their peers, the number of Facebook likes and Twitter followers are ranked highly as a social metric, second only to blog traffic; the top metrics brands used to identify and select influencers were comScore/Nielson, closely followed by the number of Twitter followers and Facebook friends.

With this information in hand, is it any wonder that increasing follower count by any means necessary and targeting high engagement rates by posting content that appeals to the masses, such as cat memes, inspirational quotes and landscape photos, seems to be the main goal for so many marketers and brands? 

And... is there anything wrong with that?